Back in 2011, Small Business Development Center client, Dr. Danielle N. Rastetter, DVM, established Miami Valley’s only stationary, high-quality, spay and neuter clinic. A graduate of Ohio State University, Dr. Rastetter has devoted her life to merge compassion and owner education into a proactive lifestyle. Before starting off on her own, she spent more than 12 years working in private veterinary practices, five of which included helping at a non-profit shelter. During that time, Dr. Rastetter noticed an economic and financial niche in pet ownership – namely those who could not quite afford the high-cost of private veterinary care, but did not quality for financial need. As a result, Rastetter works with area shelters, often getting referrals from them for pet owners who don’t qualify for need-based assistance as well as client referrals.
“I felt the community still had a population of people that didn’t’ qualify for the need-based assistance but still needed help,” she said. Her vision, Rastetter said, is to “reduce unnecessary euthanasia of adoptable” pets.
Another challenge to her growing small business is the challenges from other, traditional veterinary practices, which often imply she might offer a lower standard of care. However, she counters their negativity with patient’s positive-care online reviews – both on her own website, Google+ reviews, Yelp.com, and even on YellowPages.com. Pets In Stitches offer safe and affordable spaying and neutering for dogs of all ages and sizes, as well as the unique free-roaming cat program Trap-Neuter-Vaccinate-Return (TNVR) program. She also offers vaccines, heartworm and micro-chipping under the umbrella of spay-neuter, but she refers clients to traditional clinics for booster shots or any other services.
Ultimately, “we’re trying to make this affordable for the community and encourage full-service relationships,” she says.
Information provided by DVM360 Magazine. For more information, or general inquiries, call Pets In Stitches at (937) 630-3320, or online at Petsinstitches.com. For more information about the Small Business Development Center at Wright State University’s Raj Soin College of Business call 937-775-3503 or visit www.sbdcwsu.com.